Dalian International Beer Festival
BY 2015-01-16 14:08:18
Various activity areas are specially set up in Xinghai Square during the beer festival.
Since its inception in 1999, Dalian International Beer Festival has had great importance attached to it by Dalian municipal government. With successful cultivation for 11 years, the cultural construct of the brand and the experience of the festival have rapidly developed. Today, together with Munich Beer Festival, Dalian International Beer Festival has become one of the two largest worldwide beer festivals.
The success of the festival not only pushes forward the city’s tourism and local economy, but also raises its reputation and popularity. Next year, the organizing committee will focus on gathering more tourists by further improving and enriching the contents of the festival, trying to base upon the Northeast market, exploring Northeast Asia and radiating into the tourist market of Japan and South Korea.
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